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Understanding the Multi-Platform Majority in China

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Interne...

UKOM Insights - Video Metrix® Multi-Platform Audience Insights

It’s not surprising to hear that YouTube is oftentimes a daily destination for most Millennials. UKOM approved YouTube data from Comscore, showcased that 11.6 billion videos were watched on the platfo...