- 25 ottobre 2023

A Big Week for Sunday Night Football in Salt Lake City, UT

Local TV Snapshot: Oct. 9-15, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Salt Lake City, UT
Hours of TV Viewed: 29.3 Million
TV Households: 777,920
National Rank: #36

Overview:

Despite Utah not having its own NFL franchise, Salt Lake City residents are still clearly invested in this year’s football season.

All five of the top broadcast series this week involved NFL coverage, with NBC Sunday Night Football on KSL (NBC) earning the top position. This Sunday night matchup between the Buffalo Bills and New York Giants earned a live household rating of 18.3 and an average audience of approximately 142.4K. KSL (NBC) translated this success to our broadcast network ranking as well, with the network earning the number one position thanks to a live household rating of 2.9 throughout the week.

On cable networks, Monday Night Football on ESPN earned the top position in our series ranking thanks to an average live rating of 3.2. On the network side, it was FOX News Channel that topped our list, earning an average live household rating of 1.2 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NBC SUNDAY NIGHT FTBL-SUS

KSL (NBC)

U

18.3

142.4K

2

NBC SUNDAY NIGHT FOOTBALL

KSL (NBC)

U

15.2

118.6K

3

NFL on FOX Fill

KTSU (FOX)

U

14.6

113.7K

4

NFL on FOX Post Gun

KTSU (FOX)

U

14.1

109.7K

5

NFL on FOX National

KTSU (FOX)

U

13.9

108.4K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Salt Lake City, UT Market, Week of Oct. 9-15, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Monday Night Football

ESPN

M

3.2

24.5K

2

College Football Scoreboard

ESPN

S

2.7

20.7K

3

Monday Night Postgame

ESPN

M

2.0

15.2K

4

MLB DIVISION SERIES

TBS (Turner Broadcasting Station)

M, W, R

1.8

14.0K

5

Monday Night Kickoff

ESPN

M

1.7

13.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Salt Lake City, UT Market, Week of Oct. 9-15, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KSL (NBC)

2.9

22.4K

2

KUTV (CBS)

2.8

21.8K

3

JSTU (FOX)

2.8

21.7K

4

KTVX (ABC)

1.5

11.7K

5

KJZZ (Independent (Broadcast))

0.8

5.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Salt Lake City, UT Market, Week of Oct. 9-15, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.2

9.3K

2

ESPN

0.6

4.7K

3

CNN

0.5

3.7K

4

TBS (Turner Broadcasting System)

0.4

2.9K

5

MSNBC

0.3

2.5K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Salt Lake City, UT Market, Week of Oct. 9-15, 2023, US.

Network Persona Spotlight: KSL (NBC)

Demographics:

Interests & Habits:

Age: 55+

AT&T, Verizon or T-Mobile Customer

Household: No Children Present

College Football Fan

Education: College or Graduate School

Golf Enthusiast

Salt lake city chart

Source: Comscore TV, Preliminary Data, Oct. 9-15, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

KSL 5 TV

91.1K

373

2

KUTV 2Newsws

86.5K

464

3

Fox 13 News Salt City

62.1K

244

4

KTVX - ABC4 Utah

36.4K

400

5

KULX - Telemundo Utah

5.1K

441

Source: Comscore Social, PowerRankings, Oct. 9-15, 2023, US.
*Disclaimer: Data Pulled 10/24/2023; All preliminary data should be used for directional purposes only