College Football Takes Over Portland, OR

Overview:

College football had a strong performance in the Portland, OR market this week across broadcast channels. Sunday night’s College Football coverage on KOIN (CBS) earned the highest live household rating of the week with an 11.3. In the network ranking however, it was KATU (ABC) that took the number one position with an average live household rating of 2.5 throughout the week.

College football also dominated on cable networks. Thursday’s coverage on ESPN earned the number one position amongst series, drawing in a live household rating of 2.5. Amongst cable networks, FOX News Channel earned the top position with an average live household rating of 0.9 for the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Note: Local broadcast series only; All syndicated programs & national news omitted Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Top Five Cable Series (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Network Persona Spotlight: KATU (ABC)

Source: Comscore TV, Preliminary Data, Aug. 28 – Sept. 3, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, Aug. 28 – Sept. 3, 2023, US.
*Disclaimer: Data Pulled 9/8/2023; All preliminary data should be used for directional purposes only