Washington, D.C. Welcomes Back Pre-Season Football

Overview:

As D.C. residents welcome the NFL back for the 2023 season, it was NFL Preseason Football on WRC (NBC) that earned the top spot amongst broadcast series, and an impressive average live household rating of 10.7. This dominant performance helped to earn WRC (NBC) the number one spot in our network ranking as well, with an average live household rating of 2.5.

On cable, MSNBC had a strong week as four of the top five series aired on the network. The Rachel Maddow Show earned the number one position amongst series, earning an average live household rating of 2.5 throughout the week. MSNBC also earned the top spot in our network ranking, pulling in an average live household rating of 1.0.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Note: Local broadcast series only; All syndicated programs & national news omitted
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Top Five Cable Series (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Washington, D.C. Market, Week of Aug. 7-13, 2023, US.

Network Persona Spotlight: WRC (NBC)

Source: Comscore TV, Preliminary Data, Aug. 7-13, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, Aug. 7-13, 2023, US.
*Disclaimer: Data Pulled 8/23/2023; All preliminary data should be used for directional purposes only