- 8 agosto 2023

Women’s World Cup Tops Rankings in Seattle, WA

Local TV Snapshot: July 24-30, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore

Market: San Francisco – Seattle, WA
Hours of TV Viewed: 51.4 Million
TV Households: 1,551,607
National Rank: #13

Overview:

The FIFA Women’s World Cup match on KCPQ (FOX) between the United States and Netherlands took the number one position amongst broadcast series this week, with the telecast earning an average live household rating of 5.4. Amongst broadcast networks however, it was KOMO (ABC) that took the top position, earning an average live household rating 2.3 for the week.

On cable, it was Deadline: White House on MSNBC that took the took the top series spot, earning an average live household rating of 1.3 throughout the week. Amongst cable networks however, it was a close race to the top spot. FOX News Channel and MSNBC both earned average live household ratings of 0.8 for the week, and average audiences of 12.47k and 12.45K respectively.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

FIFA WMN WC GS 8:45P-7/26

KCPQ (FOX)

W

5.4

84.4K

2

KOMO 4 News @ 5PM

KOMO (ABC)

M, T, W, R, F

5.3

82.0K

3

KOMO 4 News Sunday @ 5PM

KOMO (ABC)

U

5.2

80.8K

4

KOMO 4 News Sunday @ 6PM

KOMO (ABC)

U

4.3

66.8K

5

KOMO 4 News @ 6PM

KOMO (ABC)

M, T, W, R, F

4.1

63.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Seattle, WA Market, Week of Jul. 24-30, 2023, US.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Deadline: White House

MSNBC

M, T, W, R, F

1.3

20.9K

2

The Beat with Ari Melber

MSNBC

M, T, W, R, F

1.3

20.1K

3

The Last Word with Lawrence O'Donnell

MSNBC

M, T, W, R, F

1.2

18.9K

4

Outnumbered

FNC (FOX News Channel)

M, T, W, R, F

1.2

18.5K

5

The Rachel Maddow Show

MSNBC

M

1.1

17.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Seattle, WA Market, Week of Jul. 24-30, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KOMO (ABC)

2.3

35.0K

2

KING (NBC)

1.8

27.2K

3

KIRO (CBS)

1.4

21.9K

4

KCPQ (FOX)

1.0

15.1K

5

KFFV (MeTV)

0.5

7.5K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Seattle, WA Market, Week of Jul. 24-30, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

0.8

12.47K

2

MSNBC

0.8

12.45K

3

CNN

0.6

8.8K

4

HGTV (HGTV: Home & Garden Television)

0.4

5.4K

5

FOOD (Food Network)

0.3

4.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Seattle, WA Market, Week of Jul. 24-30, 2023, US.

Network Persona Spotlight: KOMO (ABC)

Demographics:

Interests & Habits:

Age: 65+

Betting on Sports and Fantasy Sports

Education: Completed High School

Golf Enthusiast

Household: No Children Present in Home

Verizon Customer

Source: Comscore TV, Preliminary Data, Jul. 24-30, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

KOMO News

89.5K

494

2

KING 5

79.6K

325

3

Q13 FOX Seattle

79.3K

622

Source: Comscore Social, PowerRankings, Jul. 24-30, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only