The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to align with, or disrupt TV advertising. Nearly 1 in 10 have researched products, offering opportunities to instantly move consumers along the purchase funnel.
Source: Comscore MobiLens, UK, 3 month avg ending April 2015
For more insights into the UK digital trends, please download the 2015 UK Digital Future in Focus report.