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The Internet as China’s Consumption Booster

China is well on its way to becoming the world’s Number One online retail market. The e-commerce sector has seen a 30% average annual growth since 2006, and the total value of e-commerce transactions...

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

For the past nine years, Comscore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a...