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BSkyB Ads Reach 73% of UK Internet Users

In the UK, 75.3 billion display ad impressions were delivered during April 2012. Microsoft was the top advertiser by display ad impressions delivered (910 million), with BSkyB being the second largest...

The Power of Like 2: How Social Marketing Works

The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs...