Comscore's VP of Currency, Lizzy Daly, in discussion with industry experts at ARF AudiencexScience 2022.
What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How will the transition change the market?
For more from AudiencexScience 2022, go here.