Altro

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

In the following article entitled “The Future of Retail is Mobile,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore VP of Marketing and Insights Andrew Lipsman in describing why mobile—...

Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...

Donald Trump supporters weren’t the only ones to win big this Presidential Election season. Newspaper and Political News websites were other major beneficiaries from an election that demanded intense...