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Celebrating Comscore’s 25th Anniversary

When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streami...

Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offlin...