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Comscore Reports December 2015 U.S. Smartphone Subscriber Market Share

Comscore, Inc. (NASDAQ: SCOR) today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2015. Apple ranked as the top smartphone...

The Value of Trust in Programmatic

Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered...