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M&M Briefing Event - Online Video Summit

Luca Benini, Comscore Vice President and Commercial Director for Europe, gave insight into the online video viewing behavior from a global perspective, looking at trends in the industry and elaboratin...

Moving Beyond the Click – How Digital Advertising (Should) Work

The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and t...