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Understanding The Potentially Persuasive Power of Consumer-Produced Content

Comscore and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales...

Evolving Latin American Measurement

Brand advertisers the world over are asking for more accountability, better planning and more sales objective-led marketing strategies in order to more effectively reach consumers. In Latin America me...