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The Seasonality of Sports Explored Through Digital Audience Ratings

Not surprisingly, we see that Sports as a digital content category has some of the most pronounced seasonality effects, and this is especially true for the individual professional sports league proper...

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Comscore identifies the frustrations and challenges that digital publishers currently face with un-monetized content. Through our recently-launched Comscore Activation solution, we worked with Hearst,...