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Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...

Ad Fraud: Digital’s Newest Bad Guy

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventual...

3 Reasons to Use Influencer Marketing

Momentum in Mexico: New Measurement and Partnership Offerings Come to Marke...

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...

Elements for a successful online measurement

The Next Frontier in Cross Media Measurement

Kantar and Comscore expand upon partnership, add SimilarWeb

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

4 points that brands should consider when using Media Programmatic in 2016

Comscore and Our Continued MRC Accreditation Momentum

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

Traditional News Publishers Take Non-Traditional Path to Digital Growth