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Understanding CNN’s Unduplicated Cross-Media Audience Footprint

4 points that brands should consider when using Media Programmatic in 2016

Comscore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, Comscore announced that the Media Rating Council (MRC) had accredited MMX, our flagship content audience measurement product, in the US. Thi...

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

Traditional News Publishers Take Non-Traditional Path to Digital Growth

4 things brands should consider when going Programmatic this year

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas that combine for what we’d call the “verified...

“Mobile is Eating Bricks and Mortar”

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Warc Webinar: 5 Digital Marketing Lessons from Comscore

A New Model for a New Era of Cross-Platform Measurement

Viewability Analysis Reveals Ad Delivery Improvement in Italy

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Lo...

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

Lessons Learned in Digital Advertising