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3 in 10 display ads delivered are never seen, often because users fail to s...

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had t...

Facebook-Led Social Media Market is Redefining Communication in the Digital...

Social networking continues to amass online users and capture an increasing share of their time, redefining how people interact with their personal social circles and brands in both the online and off...