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UK Has Highest Penetration of Social Networking via Smartphone in EU5

Over 45 percent of all smartphone users accessed a social networking site or blog in EU5 (France, Germany, Italy, Spain & UK) during the three month average ending October 2011. A closer look...

Convenience Leads as Top Reason for Purchasing on Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers sele...