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UK Online Audience Increasingly Exposed to Video Ads

In the UK, the number of online viewers watching content videos was stable over the past six months, with 33.3 million unique viewers during September 2011. The number of people watching content video...

Consumers Comparison Shop Using a Variety of Channels

Comscore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. One of the questions in the 2011 survey sought to find how...