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How to harness the hype of Connected TV data

Vit Smekal shares Comscore’s experiences with the integration of TV data feeds from diverse providers into a systematic reporting solution of TV audiences and discusses the importance of data validati...

COVID-19 and the evolution of online consumer behaviour in India

For consumers in India who have been confined at home since March 24, 2020 due to stay-at-home restrictions, the internet has become their main channel to work, socialise, entertain, and explore the w...