Más insights

Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform aud...

YouTube’s Challenge to Spotify

Competition in the world of music streaming continues to ramp up, with Google launching its new YouTube music service in the UK. The latest UKOM insights piece takes a closer look at the highly compet...