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The Global Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers ne...

Measuring Cross Channel Shoppers Across Platforms

At the Audience Research Foundation's Audience Measurement 2015 conference, Gian Fulgoni, Co-Founder and Chairman Emeritus of Comscore, presented findings on measuring the cross-channel shopper in a c...