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The HFSS Advertising Guide with Comscore: Targeted, Efficient, and Complian...

Navigating HFSS advertising successfully requires precision and expertise. Comscore works hand in hand with advertisers and their agencies to curate media lists that meet the requirements set out by t...

Global rise of CTV

The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.