Mais insights

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the pro...

Comscore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred...

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have...