Mais insights

Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?

We have seen evidence in recent years of the negative impact rising gas prices appear to have on e-commerce spending, which is mostly discretionary in nature. If we look at year-over-year retail e-com...

The Journal of Advertising Research 50th Anniversary Edition

The Journal of Advertising Research (JAR), published by the Advertising Research Foundation (ARF), recently celebrated its 50th anniversary. In that span of time, the JAR has published more than 2,000...