Game On! Online Sport Content Grows Around the Globe
Wharton’s Future of Advertising Project
The Dawn of Hybrid Audience Measurement
It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. Ho...
Comscore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!
Proposal for a New Person-Centric Measure
Sports is an International Online Phenomenon
In a time of media fragmentation, economic uncertainty, and increasing consumer participation in media….there is one certainty, people still love sports! Over the last year, on average, one third of t...
My Hour with Jennifer Lindsay on The A-List
The State of Online Media, Marketing and Advertising by the Numbers
A Recession is a Terrible Thing to Waste
Should We Really be Optimizing for Clicks?
The Revenge of Neglected Brands
The Click Remains Irrelevant: 'Natural Born Clickers′ Return
LinkedIn and the Value of Social Media in a Tight Job Market
#Comscore10 Campaign Kicks Off on Twitter!
A Week in Brazil and a Day in Chicago
My View of the Future of Search
My Two Cents on the Online Video Conundrum
What Ashton vs. CNN Foretold About the Changing Demographics of Twitter