Online is the New Primetime
The Offline Impact of Online Advertising
Obama Ahead of the Online Advertising Curve
I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at...
Universal Search: a First Look at the Data
OMMA Hollywood Presentation
Interview at OMMA Hollywood
This last Monday, I delivered the opening keynote at OMMA Hollywood, a presentation titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." Joe Mandese of MediaPost caught up wi...
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux
Where The Buys Are: Ads Live On Pages
Davos Moment #4
Researchware is not Spyware