Mais insights

What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumpti...

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placeme...