Mais insights

From Platforms to People: Multi-Platform Planning Insights

Comscore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from th...

Multi-Platform Users Consume 23 Percent More Content Than PC-Only Users

Consumer consumption of content across platforms is fragmenting at an accelerating pace. Newly released data from Comscore MMX Multi-Platform, shows that UK multi-platform users consume 23 percent mor...