Mais insights

The Generation Change: Digital Adoption for Brand Marketers

Joe Nguyen’s keynote presentation from the 2011 iMedia Brant Summit in Goa India seeks to answer the following question: India has reached the tipping point for brands to go digital. What does it take...

Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the U...

Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from Comscore Device Essentials shows that tablets account for an increasing share of digi...