Mais insights

How About Citing Some Valid and Relevant Research About the Effectiveness o...

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.”

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed Comscore research showing th...