2024 State of Gaming Report
In August 2022, more than 45 million individuals in the United Kingdom used a mobile app with e-commerce capabilities – a seven percent increase compared with August 2021. Not all retail categories grew at the same pace. Zooming in, we see that a handful of individual apps stand out, chiefly across fast food, supermarkets, variety store chain. The Greggs app, in particular, tops the ranking with an 121% increase year-on-year (see table below).
Top 5 m-commerce apps
Million unique visitors (Aug 2022)
% growth in unique visitors(Aug 2021 vs. Aug 2022)
1.
Greggs
1.2
121 %
2.
Vinted
3.5
110 %
3.
Burger King
1.1
95 %
4.
Sainsbury’s
87 %
5.
b&m
0.8
78 %
Download Infographic
In the infographic “the 5 fastest growing m-commerce apps in the UK”, we take a closer look at those five m-commerce apps and identify which demographic segments underpin their growth. Also, we quantify their social media performance.