August 14, 2014

Comscore Releases July 2014 U.S. Search Engine Rankings

RESTON, VA, August 14, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 67.4 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in July with 67.4 percent market share, followed by Microsoft Sites with 19.3 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent (up 0.2 percentage points). Ask Network accounted for 2 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

Comscore Explicit Core Search Share Report*
July 2014 vs. June 2014
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Share (%)

Jun-14

Jul-14

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

67.6%

67.4%

-0.2

Microsoft Sites

19.2%

19.3%

0.1

Yahoo Sites

9.8%

10.0%

0.2

Ask Network

2.1%

2.0%

-0.1

AOL, Inc.

1.3%

1.3%

0.0

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

18 billion explicit core searches were conducted in July, with Google Sites ranking first with 12.1 billion (up 1 percent). Microsoft Sites ranked second with 3.5 billion searches (up 1 percent), followed by Yahoo Sites with 1.8 billion (up 3 percent), Ask Network with 362 million and AOL, Inc. with 232 million.

Comscore Explicit Core Search Query Report
July 2014 vs. June 2014
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Jun-14

Jul-14

Percent Change

Total Explicit Core Search

17,826

17,987

1%

Google Sites

12,050

12,120

1%

Microsoft Sites

3,420

3,470

1%

Yahoo Sites

1,747

1,804

3%

Ask Network

378

362

-4%

AOL, Inc.

231

232

0%

“Powered By” Reporting
In July, 68.7 percent of searches carried organic search results from Google, while 27.5 percent of searches were powered by Bing (up 0.3 percentage points).

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.