Consumers set up a blockbuster holiday season at the Box Office
Field of Media Research Dreams
US Q3 Retail ECommerce Spending 2006 2010
Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...
Comscore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. Comscore ARS has been in the business of ad c...
University of Washington Mobile Discussion
Comscore September 2010 qSearch Reporting Enhancements
Creative Up to 4 Times More Important than Media Plan
A recent Comscore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative making creative far and away the single most impactful driver of sales change.
Top 10 Ad Networks in U.S.
Japan Mobile Users Most Likely to Access Browser, Apps
Mobile Behaviors Across Japan, United States and Europe
Top 10 Countries by Online Banking Penetration
Comscore Introduces Mobile-Optimized Tagging for Publishers
European Webmail Usage by Country
Comscore Unearths Gems from the Data Mine for You!
Comscore Ad Metrix: Measuring the Display Advertising Market Resurgence
Groupon.com Audience Grows 1000% in Past Year, Captures #1 Spot among Coupo...
U.S. Visitor Trend to Movie Rental Sites
U.S. Retail E-Commerce Spending by Year
U.S. Smartphone Penetration by Age