Consumers set up a blockbuster holiday season at the Box Office
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated
When Google announced strong Q1 earnings last week, some financial and media analysts wrote that Comscore’s reports of slowing growth in Google’s paid clicks missed the mark. That conclusion is patent...
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Online is the New Primetime
The Advertising Research Foundation’s 54th Annual Meeting and Convention just concluded in New York City. This was a watershed event, with over 700 paid attendees sharing presentations over three days...
The Offline Impact of Online Advertising
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux
Where The Buys Are: Ads Live On Pages
Davos Moment #4