More Insights

Majority of U.S. Mobile Users Now Access Mobile Media

Leveraging Advertising Expenditures in a Challenging Economic Environment

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffi...

When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Inte...

Consumers Comparison Shop Using a Variety of Channels

6 of the 10 Fastest Broadband Markets Are in the East Coast

Tablets Contribute 30% of Non-Computer Traffic

The Silicon Alley Insider recently featured Comscore Device Essentials in a Chart of the Day infographic on the iPads and tablet traffic. In September 2011, tablets in the U.S. contributed 30.4% of to...

The Effects of the Recession on Brand Loyalty and “Buy Down”

Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand...

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

The Interconnection of Facebook Fan Pages

Financial Information/Advice Sites Grew Nearly 30 Percent Since Last Year i...

Advertising Strategies for Targeting U.S. Hispanics

Online Video Content on the Rise in the U.S.

The NFL & Fantasy Football: A Match Made in Search Heaven

Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

Introducing Comscore's Media Planner 2.0

Spotify Makes a Splash among U.S. Early Adopters