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Creative is King When Targeting Millennials

Raised in the technology age (since the early 80s), Millennials have only known life with scores of cable channels, remote controls, and video games. In addition to these conveniences, younger Millenn...

Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment

When the news broke late Sunday evening that U.S. armed forces had managed to hunt down and kill Osama bin Laden, a range of emotions washed over me, including relief, elation, pride and so many other...