- April 10, 2013

2013 Europe Future in Focus Webinar

In this webinar, Mike Shaw and Ayaan Mohamud gave a comprehensive overview of the key trends shaping the digital landscape in Europe. The presentation covered the 18 European markets measured by Comscore and highlighted key trends in internet usage, digital advertising, mobile, online video and search from the 2013 Europe Digital Future in Focus report.

Here are some webinar highlights:

  • Turkey has the youngest European internet audience with nearly 70% under the age of 35
  • EU5 online video audience grew 5% over the past year, whilst the number of mobile video viewers jumped by 162% since December 2011
  • Across Europe, time spent on news/information sites increased by 10% to 61.5 minutes per person in December 2012

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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