- March 5, 2013

2013 UK Digital Future in Focus

In this webinar, Cathy McCarthy discussed key findings from our 2013 UK Digital Future in Focus report. UK consumers are more digitally-engaged than ever before and their usage of connected devices is re-defining the UK media landscape. This webinar presents an overview of the UK market to identify what the prevailing trends in web usage, online video, social media, mobile and search means for marketers in the year ahead.

Here are a few highlights from the presentation:

  • Page views from non-PCs reached an all-time high with nearly 1/3 of all UK page views now from mobiles and tablets.
  • Over 6 million Brits had a smartphone as well as a tablet in December 2012
  • iPhone users are twice as likely as Android users to shop 1-3 times a month.
  • The UK online video audience grew by 8% over the year, whilst mobile video audience grew by 262%.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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