More Insights

CIMM Summit 2024

Incremental Voters Reach

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...

Football Audience Playbook

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

Benefits of Impressions-Based Buying

Fast Facts: ‘Demure’, the keyword taking social media by storm

Comscore Social Incremental Audience

Validate LDA Compliance with Comscore Campaign Ratings Measurement

Comscore Campaign Ratings Improves Demographic Targeting Through In-flight...

Consumable Partners with Comscore to Showcase Incremental Audience Reach

Comscore Social Insights helps retailers about their engagement levels

In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...