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How the Power of Habit Drives Mobile App Usage

Earlier this week Comscore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with th...

Is the Future of TV Programmatic?

Comscore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surpris...