August 14, 2015

Comscore Releases July 2015 U.S. Desktop Search Engine Rankings

RESTON, VA, August 14, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in July with 64 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in July with 64 percent market share, followed by Microsoft Sites with 20.4 percent (up 0.1 percentage points) and Yahoo Sites with 12.7 percent. Ask Network accounted for 1.8 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.2 percent.

Comscore Explicit Core Search Share Report* (Desktop Only)
July 2015 vs. June 2015
Total U.S. – Desktop Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Share (%)

Jun-15

Jul-15

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

64.0%

64.0%

0.0

Microsoft Sites

20.3%

20.4%

0.1

Yahoo Sites

12.7%

12.7%

0.0

Ask Network

1.7%

1.8%

0.1

AOL, Inc.

1.2%

1.2%

0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

17.7 billion explicit core searches were conducted in July, with Google Sites ranking first with 11.3 billion (up 1 percent). Microsoft Sites ranked second with 3.6 billion searches (up 1 percent), followed by Yahoo Sites with 2.2 billion (up 1 percent), Ask Network with 313 million (up 4 percent) and AOL, Inc. with 206 million (up 2 percent).

Comscore Explicit Core Search Query Report (Desktop Only)
July 2015 vs. June 2015
Total U.S. – Desktop Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Jun-15

Jul-15

Percent Change

Total Explicit Core Search

17,465

17,654

1%

Google Sites

11,184

11,293

1%

Microsoft Sites

3,553

3,596

1%

Yahoo Sites

2,225

2,246

1%

Ask Network

301

313

4%

AOL, Inc.

202

206

2%

“Powered By” Reporting

In July, 65.1 percent of searches carried organic search results from Google, while 31.0 percent of searches were powered by Bing.

For more information: Request a Demo of qSearch

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.