Consumers set up a blockbuster holiday season at the Box Office
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Online is the New Primetime
The Advertising Research Foundation’s 54th Annual Meeting and Convention just concluded in New York City. This was a watershed event, with over 700 paid attendees sharing presentations over three days...
The Offline Impact of Online Advertising
Google Redux
Why Google's surprising paid click data are less surprising
Earlier this week, Comscore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, th...
Measurement of Online Advertising ROI: The 100% Solution
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux
Where The Buys Are: Ads Live On Pages
Davos Moment #4
Researchware is not Spyware
Entering the “promised” land of behavioral targeting
My Davos Moments