Consumers set up a blockbuster holiday season at the Box Office
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performanc...
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The 2nd Annual e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry (2008 Release).
The Wizard of Oz had it right…
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated