2025 State of Programmatic Report
Who's Right?
All About iPhone
Where is Webvan when you need them?
Internet veterans will recall Webvan, the failed online attempt to offer home delivery of groceries. Before folding in July 2001, Webvan burned through about $1 billion in capital.
The Myth of Static IP
Credit Angst Still a Problem for Subprime Borrowers
In Praise of Online Advertising
In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even s...
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Ass...
One Million Trees and Counting
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The Wizard of Oz had it right…
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?