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Insights from INTERACT: Our Inaugural Summit

The Next Frontier in OTT

Is TV dead? No… It's simply advanced

There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery method, such as Advanced TV, in order to effectively r...

How the NBA Approaches Branded Content on Social

50 Fastest Growing Women Owned led companies announced by Women Presidents'...

Increasing in-target delivery with Centro

A Centro advertiser client improved in-target delivery six-fold using Comscore’s cost-efficent age and gender segments.

Cost-efficiently improving automotive sales with Borgmeyer Marketing Group

Reaching Advanced Audiences for improved campaign performance with KYC agen...

Why scale is crucial for reliable local market measurement

Oracle Data Cloud Names Comscore to Premier Data Provider Program

An Agreed-To Definition of an Influencer

Engaging Your Audience Breaking Through the Clutter of Social Media

From Viral to Tribal: The Next Frontier in Publishing

Bleacher Report Captures the Social Scene During March Madness With 155 Mil...

Never Underestimate the Influencer Impact

WAVE Sports Reaches 1 Billion Views in March

Influencers vs Wannabes: Our Tool Tells the Tale

Comscore offers new audience targeting to solve for programmatic TV challen...