2025 State of Programmatic Report
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
Staying Ahead of Invalid Traffic in Digital Audience Measurement
Top Smartphone OEMs in the U.S.
During the three months ending in May 2011, 76.8 million people in the U.S. owned smartphones. Among smartphone owners, Apple accounted for 26.6% of devices making Apple the top smartphone OEM (Origin...
Pre-Testing Ad Creative Pays for Itself
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
A recent Data Gem, entitled Men More Difficult to Persuade with Advertising than Women, revealed that while men and women recall advertising at similar levels, men are generally less responsive to adv...
Social SEO – Facebook & Twitter Best Practices
The Mobile Nation in Canada: A First Look
10 Things You Might Not Have Known about Digital Traffic Worldwide
Social SEO: How to Optimize your Social Presence for Search
iPhone and Android Traffic by Connection Type
Infographic: Myspace vs. Facebook
iPad Share of Tablet Traffic by Country
U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...
Comscore Campaign Essentials Measurement Capabilities
Google Reaches 1 Billion Global Visitors
US Smartphone Owners by Age
Top Groupon Markets by Percent Reach