2025 State of Programmatic Report
Staying Ahead of Invalid Traffic in Digital Audience Measurement
Top Smartphone OEMs in the U.S.
Pre-Testing Ad Creative Pays for Itself
A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that o...
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
Social SEO – Facebook & Twitter Best Practices
Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challeng...
The Mobile Nation in Canada: A First Look
10 Things You Might Not Have Known about Digital Traffic Worldwide
Social SEO: How to Optimize your Social Presence for Search
iPhone and Android Traffic by Connection Type
Infographic: Myspace vs. Facebook
iPad Share of Tablet Traffic by Country
U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...
Comscore Campaign Essentials Measurement Capabilities
Google Reaches 1 Billion Global Visitors
US Smartphone Owners by Age
Top Groupon Markets by Percent Reach
The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights...