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Movies are offering consumers 'a respite' from inflation

Comscore's Sr. Media Analyst Paul Dergarabedian joins Yahoo Finance Live to discuss the success of ‘Top Gun: Maverick’ and ‘Jurassic World Dominion’, concession shortages, and the outlook for movie th...

OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio...