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"The beautiful thing about Comscore is the ratings are far more consistent....

Understand how Knorr Marketing uses Comscore's local media tools to dig deeper and gain a better picture of each clients' local market to drive ROI and advertising success.

Addressable Ads Promise Outcome-Based Metrics

National networks are increasingly prioritizing addressable advertising, and demand is outstripping supply on linear TV Beet.TV spoke with Scott Worthem, Global EVP, Strategic Partnerships & Business...