2024 State of Gaming Report
So Long, 2020: A Comscore Year in Review
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week
As expected, U.S. consumers migrated to online retail in the face of COVID-19 for their holiday shopping this year. Overall, visitation to retail websites during the week of Thanksgiving (Monday, Nov....
As millions stay home, home furnishing sites see record spend and visitatio...
Local TV Shines As Viewers Seek Pandemic News
Global perspectives: Digital and CTV trends to watch in 2021
Societal changes due to the pandemic are creating new challenges for brands seeking to anticipate and capitalize on emerging consumer behaviors. This report therefore sets out to quantify some of the...
TV Needs an Impression-Based Currency for Pay-Per-Performance
The State of Social Video
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
OTT Shows Key Strength in Impression-Based Targeting
Global State of Mobile
The Power of Sports Storytelling
What will viewers watch on election night in battleground markets?
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
Fearmongering in CTV Advertising