2024 State of Gaming Report
RESTON, VA, October 18, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the search marketplace. Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted, representing a 57 percent share of the search market. Along with Google, both Yahoo! Sites and Ask Network posted share gains during the month.
September U.S. Core Search Rankings
In September, Google Sites maintained its position atop the core search rankings with 57 percent of U.S. searches, gaining a half share point versus the previous month. Yahoo! Sites ranked second with 23.7 percent, followed by Microsoft Sites (10.3 percent), Ask Network (4.7 percent) and Time Warner Network (4.3 percent).
Comscore Core Search Report*September 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Aug - 07
Sep -07
Point Change Sep-07 vs. Aug-07
Total Core Search
100.0%
0.0
Google Sites
56.5%
57.0%
0.5
Yahoo! Sites
23.3%
23.7%
0.4
Microsoft Sites
11.3%
10.3%
-1.0
Ask Network
4.5%
4.7%
0.2
Time Warner Network
4.3%
-0.2
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
In September, Americans conducted 9.4 billion searches at the core search engines, marking a 4-percent decline versus August. September tends to be a softer month for search activity due to it being a 30-day month with a long holiday weekend. More than 5.3 billion core searches were conducted at Google Sites during the month, while Yahoo! Sites recorded 2.2 billion.
Search Queries (MM)
Aug-07
Sep-07
Percent Change Sep-07 vs. Aug-07
9,820
9,400
-4.3%
5,545
5,356
-3.4%
2,290
2,227
-2.7%
1,106
969
-12.4%
438
444
1.2%
441
405
-8.2%
September U.S. Expanded Search Rankings
In the September 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 6.6 billion searches. Yahoo! Sites ranked second with nearly 2.4 billion searches, followed by Microsoft Sites (999 million), Time Warner Network (843 million) and Fox Interactive Media (492 million). Despite the decline in overall search activity in September, Ask.com saw a 10-percent gain versus August.
Comscore Expanded Search Query ReportSeptember 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
13,703
13,018
-5.0%
6,809
6,593
-3.2%
Google
5,602
5,388
-3.8%
YouTube/All Other
1,207
1,205
-0.2%
2,473
2,381
-3.7%
Yahoo!
2,438
2,346
All Other
35
0.0%
1,144
999
-12.7%
MSN-Windows Live
1,111
966
-13.1%
Microsoft/All Other
33
937
843
-10.0%
AOL
397
-9.4%
Mapquest/All Other
499
446
-10.6%
Fox Interactive Media
571
492
-13.8%
MySpace
560
483
11
9
-18.2%
eBay
457
445
-2.6%
439
1.4%
Ask.com
205
226
10.2%
MyWebSearch.com/ All Other
234
219
-6.4%
CRAIGSLIST.ORG
199
197
-1.0%
Amazon Sites
154
138
-10.4%
Comcast Corporation
73
65
-11.0%
For more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com